Where does Marketing Suite get its guest data?

It uses the guest, order, visit, booking, review and menu data already created inside TablePort. Guests can also be imported from CSV or platforms such as SevenRooms, with deduplication and consent provenance checks.

How precise can an audience be?

Segments support nested AND, OR and NOT logic over spend, order count, recency, lifecycle, tags, source, locale, birthday, favourite items and categories, channel, daypart, dietary needs, reviews, no-shows and upcoming reservations. The estimated audience updates while you build.

What happens when I turn an automation on?

Only guests who enter the trigger segment after activation are enrolled. Existing members are not blasted retroactively. You can add delays, exclusions, cooldowns and linear follow-up steps, then pause or resume the automation.

How do campaigns handle consent and unsubscribes?

Every send passes the same consent and deliverability gate. Guests control topics in their preference centre, every email carries one-click unsubscribe, and staff cannot silently resubscribe someone who opted out.

Can I test and preview before sending?

Yes. Compose with reusable blocks, check desktop and mobile previews, send a real test email, inspect the live audience estimate, and either schedule or send immediately after an explicit confirmation.

What does revenue attribution mean here?

TablePort connects a campaign or automation touch to subsequent orders in the same operating system. Analytics separates stronger click evidence from indicative open tracking and exposes the attribution methodology instead of hiding it behind a vanity number.

What is included, and what does it cost?

Marketing Suite is an opt-in add-on. It includes 10,000 sends per month, lifecycle automations, a custom sending domain, A/B testing and revenue attribution. Additional sends are metered in transparent blocks of 1,000. There is no free send allowance: a business without the add-on cannot send marketing.

New from TablePort

Marketing Suite

Turn guest history
into the next visit.

Name: TablePort Marketing Suite
Brand: TablePort
Price: 99 GBP
Availability: InStock

Build audiences from what guests actually ordered, spent and returned for. Send branded campaigns, run safe lifecycle journeys, and see which clicks came back as restaurant revenue.

Add Marketing Suite See sends pricing

First-party guest and POS data. Consent checked at send time. No separate ESP, CSV sync or copied revenue report.

Seasonal dishes featured in a restaurant campaign

What changes

More relevant messages. Fewer guesses.

Audience from real behavior

Target the guest who orders Burgundy, the regular whose cadence slipped, or the first-timer who has not yet booked again: not an exported email list with three columns.

Lifecycle that stays safe

Trigger journeys when a guest newly qualifies, with delays, exclusions, cooldowns and consent gates that prevent the surprise blast operators fear.

Revenue you can inspect

Connect engagement to TablePort orders, separate click evidence from indicative opens, and expose the attribution method clearly.

How the product works

The whole guest-growth loop, in one workspace.

POS-native guest behavior becomes a live audience, that audience becomes a governed send, and the click connects back to an actual order.

Live audiences

Ask a restaurant question. Get a sendable segment.

Combine spend, visits, recency, menu behavior, channels, occasions, reviews and reliability with nested AND, OR and NOT logic. The estimated audience updates while you build, before anything is saved or sent.

POS-native spend, order, visit and cadence conditions
Items, categories, channel, daypart and dietary behavior
Reviews, no-shows, birthdays and upcoming reservations
Include and exclude audiences with live size estimates

Live segment

Wine lovers, ready to return

LIVE MATCH

842 guests

AND

Ordered Wine at least twice

Last visit more than 30 days ago

Usual visit cadence has slipped

AND

Lifetime spend greater than£300

Campaigns

From a good idea to a checked send.

Start with a newsletter, promotion, event, seasonal or blank template. Reorder content blocks, personalise with guest and business data, preview both breakpoints, send a real test, then schedule or dispatch to a resolved audience.

Drag-and-drop heading, text, image, button, menu and social blocks
Merge tokens for name, last visit, booking and review links
Desktop and mobile preview plus real inbox test send
Subject-and-content A/B variants with deterministic assignment

Automations

Set the relationship in motion once.

Install ten restaurant lifecycle starters as drafts: first-visit thanks, win-back, birthdays, review requests and service recovery among them. Only guests who newly enter the trigger segment are enrolled.

Ten editable standard automations, installed without duplicates
Hours, days and local-time delays with per-guest cooldowns
Exclude segments and multi-step linear journeys
Draft, active and inactive states with no retroactive blast

First-visit follow-up

Post-visit automation

Active

Mara P.

Visit closed · 21:42

First-time guestPrefers a window

First visit
Trigger
Wait
2 hours
Thank-you
Personalised
Invite back
After 30 days

Thank-you emailPersonalised

Thanks for joining us, Mara.

We saved your window preference for next time.

Send rules passed

Consent verified
No future booking
Frequency cap clear

Invite-back check in 30 days

Analytics & governance

Trust clicks. Protect the list. Follow the revenue.

See delivery, indicative opens, guest-initiated clicks, orders and attributed revenue together. Bounce, complaint and unsubscribe signals sit beside performance, while sending controls protect guests and the restaurant's reputation.

Campaign and automation funnels with per-variant and per-step results
Click-led order attribution and conservative incremental revenue
Suppression, bounce handling and complaint-aware sending
One-click unsubscribe, preference centre and frequency governance

Summer menu launch

The return, made visible.

Attributed revenue

£8,460

+18.4%

428

Clicked

Ordered

0.3%

Unsubscribed

Click evidence is reported separately from indicative opens.

The full system

Every part of restaurant marketing that should share data.

Campaigns, automations, consent and measurement all resolve against the same guest profile at the moment a message is sent.

Audience & CRM

Build from the guest record your restaurant is already creating.

Nested AND / OR / NOT segments
Live audience estimation
Guest tags and notes
CSV and SevenRooms import preset
Email and mobile deduplication

Create & send

Compose, check and schedule without a second email platform.

Five starter templates
Drag-and-drop block editor
Merge tokens and live brand data
Desktop, mobile and inbox testing
Scheduled, immediate and A/B sends

Lifecycle

Relevant follow-up that reacts to a real change in guest behavior.

Ten standard automation drafts
Segment-entry triggers
Delays, exclusions and cooldowns
Multi-step linear journeys
AI draft proposals with human approval

Trust & measurement

Grow without sacrificing consent, deliverability or credibility.

Topic preference centre
One-click global unsubscribe
Consent provenance and soft opt-in gate
Delivery and list-health signals
Orders, revenue and A/B attribution

Why it works better in TablePort

The POS knows what happened. Marketing knows what should happen next.

TablePort updates the guest record when the order closes, recalculates the audience, checks consent and uses the same order stream to measure the return.

01
Visit
A booking, order, review or site action updates the guest profile.
02
Qualify
Live segment rules recognise a meaningful change in behavior.
03
Reach
A campaign or automation resolves the safe, sendable audience.
04
Measure
Clicks and later orders close the loop back to revenue.

Add it when you're ready

An opt-in add-on, with sends included from month one.

Marketing Suite is not part of the base TablePort plan: a business that hasn't added it cannot send campaigns. Switch it on for £99 a month and 10,000 sends are included before any metered overage.

Included

10,000sends / month

Above the allowance, sends are metered at £10 per 1,000 on your existing TablePort invoice.

Marketing Suite

£99/ month

10,000 sends included, plus automations, custom sending domain, A/B and revenue attribution.

See sends pricing

Questions, answered

The questions behind a safe first send.

Need to check a particular workflow? Talk to the team.

Make the next visit less accidental.

Switch on Marketing Suite for £99 a month with 10,000 sends included. Build the audience from data you already own, check the message, and keep every send tied to a real guest relationship.