Audience from real behavior
Target the guest who orders Burgundy, the regular whose visits slipped, or the first-timer who has not yet booked again, instead of an exported email list.
Restaurant email marketingTurn guest history
into the next visit.
Build audiences from what guests actually ordered, spent and returned for. Send branded campaigns, run safe lifecycle journeys, and see which clicks came back as restaurant revenue.
First-party guest and POS data. Consent checked at send time. No separate ESP, CSV sync or copied revenue report.
What changes
More relevant messages. Fewer guesses.
Lifecycle that stays safe
Trigger journeys when a guest newly qualifies, with delays, exclusions, cooldowns and consent checks, so nothing goes out to a guest who should not get it.
Revenue you can inspect
Connect clicks to TablePort orders and bookings, with opens shown as indicative and the attribution method explained.
How the product works
The whole guest-growth loop, in one workspace.
POS-native guest behavior becomes a live audience, that audience becomes a governed send, and the click connects back to an actual order.
Live audiences
Ask a restaurant question. Get a sendable segment.
Combine spend, visits, recency, menu behavior, channels, occasions, reviews and reliability with nested AND, OR and NOT logic. The estimated audience updates while you build, before anything is saved or sent.
- POS-native spend, order, visit and cadence conditions
- Items, categories, channel, daypart and dietary behavior
- Reviews, no-shows, birthdays and upcoming reservations
- Include and exclude audiences with live size estimates
Campaigns
From a good idea to a checked send.
Start with a newsletter, promotion, event, seasonal or blank template. Reorder content blocks, personalise with guest and business data, preview both breakpoints, send a real test, then schedule or dispatch to a resolved audience.
- Drag-and-drop heading, text, image, button, menu and social blocks
- Merge tokens for name, last visit, booking and review links
- Desktop and mobile preview plus real inbox test send
- Subject-and-content A/B variants with deterministic assignment
Automations
Set the relationship in motion once.
Install ten restaurant lifecycle starters as drafts: first-visit thanks, win-back, birthdays, review requests and service recovery among them. Only guests who newly enter the trigger segment are enrolled.
- Ten editable standard automations, installed without duplicates
- Hours, days and local-time delays with per-guest cooldowns
- Exclude segments and multi-step linear journeys
- Draft, active and inactive states with no retroactive blast
Analytics & governance
Trust clicks. Protect the list. Follow the revenue.
See delivery, indicative opens, guest-initiated clicks, orders and attributed revenue together. Bounce, complaint and unsubscribe signals sit beside performance, while sending controls help protect guests and the restaurant's reputation.
- Campaign and automation funnels with per-variant and per-step results
- Click-led order and booking attribution
- Suppression and bounce handling
- Unsubscribe link, preference centre and send limits
The full system
Every part of restaurant marketing that should share data.
Campaigns, automations, consent and measurement all resolve against the same guest profile at the moment a message is sent.
Audience & CRM
Build from the guest record your restaurant is already creating.
- Nested AND / OR / NOT segments
- Live audience estimation
- Guest tags and notes
- CSV import with deduplication
- Email and mobile deduplication
Create & send
Compose, check and schedule without a second email platform.
- Five starter templates
- Drag-and-drop block editor
- Merge tokens and live brand data
- Desktop, mobile and inbox testing
- Scheduled, immediate and A/B sends
Lifecycle
Relevant follow-up that reacts to a real change in guest behavior.
- Ten standard automation drafts
- Segment-entry triggers
- Delays, exclusions and cooldowns
- Multi-step linear journeys
- AI draft proposals with human approval
Trust & measurement
Grow without sacrificing consent, deliverability or credibility.
- Topic preference centre
- Global unsubscribe
- Consent records and checks at send time
- Delivery and list-health signals
- Orders, revenue and A/B attribution
Why it works better in TablePort
The POS knows what happened. Marketing knows what should happen next.
TablePort updates the guest record when the order closes, recalculates the audience, checks consent and uses the same order stream to measure the return.
- 01
Visit
A booking, order, review or site action updates the guest profile.
- 02
Qualify
Live segment rules recognise a meaningful change in behavior.
- 03
Reach
A campaign or automation resolves the safe, sendable audience.
- 04
Measure
Clicks and later orders close the loop back to revenue.
Add it when you're ready
An opt-in add-on, with sends included from month one.
Marketing Suite is not part of the base TablePort plan: a business that hasn't added it cannot send campaigns. Switch it on for £99 a month and 10,000 sends are included before any metered overage.
Included
10,000sends / month
Above the allowance, sends are metered at £10 per 1,000 on your existing TablePort invoice.
Marketing Suite
£99/ month
10,000 sends included, plus automations, custom sending domain, A/B and revenue attribution.
See sends pricingQuestions, answered
The questions behind a safe first send.
Need to check a particular workflow? Talk to the team.
It uses the guest, order, visit, booking, review and menu data already created inside TablePort. Guests can also be imported from a CSV file, with deduplication and consent checks.
Segments support nested AND, OR and NOT logic over spend, order count, recency, lifecycle, tags, source, locale, birthday, favourite items and categories, channel, daypart, dietary needs, reviews, no-shows and upcoming reservations. The estimated audience updates while you build.
Only guests who enter the trigger segment after activation are enrolled. Existing members are not blasted retroactively. You can add delays, exclusions, cooldowns and linear follow-up steps, then pause or resume the automation.
Every send passes a consent check. Guests control topics in their preference centre, every email carries an unsubscribe link, and a guest who opts out stays opted out unless they choose to rejoin.
Yes. Compose with reusable blocks, check desktop and mobile previews, send a real test email, inspect the live audience estimate, and either schedule or send immediately after an explicit confirmation.
TablePort connects a campaign or automation touch to subsequent orders in the same operating system. Analytics treats clicks as the stronger signal and opens as indicative, and shows how attribution is worked out rather than a single headline number.
Marketing Suite is an opt-in add-on. It includes 10,000 sends per month, lifecycle automations, a custom sending domain, A/B testing and revenue attribution. Additional sends are metered in transparent blocks of 1,000. There is no free send allowance: a business without the add-on cannot send marketing.
Make the next visit less accidental.
Switch on Marketing Suite for £99 a month with 10,000 sends included. Build the audience from data you already own, check the message, and keep every send tied to a real guest relationship.